About Us
Fursa Poa Behaviour-Led Agrifood Platform
Fursa Poa (good opportunity) is a behaviour-led platform transforming Africa’s agrifood systems by putting people at the centre nourishing communities, creating inclusive economic opportunities, and championing sustainability through locally driven behaviour change.
At CBCC, agriculture is more than just a sector, it’s a calling and passion rooted in years of hands-on experience and impact. From empowering farmers with modern agronomic knowledge and strengthening seed systems, to weaving Social and Behaviour Change into agribusiness practices, our journey in agriculture has been both purposeful and transformative.
We have built a strong reputation for delivering results across Kenya and the broader East African region. Behind this success is a dedicated team of specialists each bringing expertise in behavioural science, behavioural economics, and human-centred design, programme design, implementation, and community engagement. Together, we turn bold ideas into thriving, community-owned agricultural solutions.
Where we have worked
Countries We Operate In
who we are
Best Agriculture Services
Our approach
CBCC's 4E Approach to Social and Behaviour Change in Agriculture
At CBCC, we recognize that Agrifood systems innovations only matter if they are adopted, adapted, and sustained by the people who need them most. Our Social and Behaviour Change (SBC) framework puts human behaviour, social norms, and community voices at the centre of transforming agriculture, agribusiness, and nutrition outcomes across Kenya and Africa. Our approach is grounded in evidence, empathy, engagement and empowerment enabling farming communities to make informed, practical, and sustainable choices that align with their realities, aspirations, and local systems. The 4Es are;
Evidence
Empathy
Engagement
Empowerment
Our partners
Current and Past
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Client 01