Enhancing Market Linkages and Logistics through Behavioural Insights

CBCC applies behavioural design to improve market efficiency, food quality standards, and logistics systems. By organizing B2B events, seed fairs, youth-led transport innovations (e.g., boda boda logistics), and public procurement linkages (e.g., school feeding programs), CBCC connects SHFs to structured markets. It addresses trust issues, power imbalances, and communication gaps between farmers, buyers, and service providers.